Table of contents
A Note on Block Tariffs
André GaborSynopsis This paper has two purposes, closely connected with one another. The first is to fill a gap by presenting a consistent theory of block tariffs; the second is to dispel…
Indeterminacy in Peak Load Pricing: Further Comment
André GaborIn his elegant demonstration of the fundamental limitation of Steiner's theory of peak load pricing Buchanan has correctly retained Steiner's analytical technique and all but one…
On the Price Consciousness of Consumers
André Gabor, C.W.J. GrangerThe authors report on an enquiry they carried out in Nottingham, to determine the extent to which housewives are conscious of the price of an article at the time of its purchase…
Price Sensitivity of the Consumer
André Gabor, C.W.J. GrangerEven the best advertising campaign may fail if the price of the product is not appropriate, yet retail prices are still determined more by rules of thumb than systematic study.
The Pricing of New Products
André Gabor, Clive GrangerIntroduction A product may be called new for two reasons: either because it is a novelty in the fullest sense of the word, intended to cater for a hitherto latent demand, or…
Price as an Indicator of Quality: Report on an Enquiry
André Gabor, C.W.J. GrangerI. Introduction It is generally accepted that price may enter into the determination of consumers' choice in two ways: as an indicator of cost and as an indicator of quality…
The Attitude of the Consumer to Prices
André Gabor, C.W.J. GrangerIt is stated in a recent commercial publication that of a set of products test marketed in the course of recent years, 20 per cent of the failures was mainly due to the price and…
Pricing in Theory and Practice
André GaborIf you ask a student of economics what price is, he will answer that it is the factor which equates supply with demand. He is likely to add that, in a competitive market, price…
Determining your Price Structure at Home and Abroad
André GaborIt seems to me that there are two main ways in which the economist can contribute to the solution of the problem which I have been invited to introduce for discussion. First, he…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005222. When citing the…
The Effect off Price on Choice: A Theoretical and Empirical Investigation
A.P. Sowter, A. Gabor, C.W.J. GrangerIntroduction This paper is a report on an experimental study of consumers' behaviour and on a new theory of choice between close substitutes which we developed from the…
Real and Hypothetical Shop Situations in Market Research
André Gabor, Clive W.J. Granger, Anthony P. SowterIntroduction This is a report on a comparison of the effects of price differences on purchasing decisions obtained by observing the actual shopping behaviour of a group of…
The Consumers' Criteria
André Gabor, Anthony P. SowterThis is a report on an enquiry, the results of which throw considerable light on the different views consumers hold of co‐operative and other grocery stores.
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000005145. When citing the…
Price and Consumer Behaviour—A Review
André GaborThe concepts of the traditional theory of demand have not been found suitable for realistic studies of consumers' behaviour. Since 1954, however, new lines of exploration have…
A Systematic Approach to Effective Pricing
André Gabor, C.W.J. GrangerIntroduction Price is only one of the many elements in the marketing mix which determine the extent of the success or failure of a product, and since in any actual marketing…
Customer Oriented Pricing
André GaborIntroduction The psychology of pricing has two main divisions. On the one hand, there is the psychology of the price setter, an interesting field which offers much scope for…
Decimalisation and the Consumer
André GaborIntroduction Most members of the British public faced Decimal Day, Monday 15 February 1971, with some apprehension. The fears were based on the alleged difficulty of understanding…
Price and Consumer Protection
André GaborThis chapter takes as its starting point the proposition that consumers are, by and large, far more rational in their attitudes and behaviour than suggested by most of the people…
Price Distributions, Price Comparison Surveys, and Price Competition: A Comment on a Paper by Schmidbauer
André Gabor, David Morris, David ReesonKlaus Schmidbauer presented a paper entitled “On the Price Structure in Consumer Markets: Results of a Secondary Analysis of Price Comparisons of Consumer Durables”. The paper…
The Theory of Constant Arc Elasticity Functions
André Gabor“In the provision of terminology and apparatus to aid thought I do not think that Marshall did economists any greater service than by the explicit introduction of the idea of…
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0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)