Management Decision: Volume 17 Issue 2

Marketing and the Small Industrial Firm

David Ford, Tim P. Rowley

Introduction This paper is the result of a research project into the use of concepts and ideas from the marketing literature by small companies operating in industrial markets…

The Marketing Concept and Corporate Strategy:: A Will‐o'‐the‐Wisp Relationship?

Peter J. Hovell

A business firm is an economically motivated social organisation that pursues its objectives through the conversion of resources into marketable products and services. Survival…

Marketing Strategies, Financial Structure and Innovation in UK Retailing

Peter Doyle, David Cook

This study identifies those retailing strategies which have been successful in generating high profit performance in the UK. Findings are based upon information on the financial…

Computer Assisted Corporate Planning in German Industry

Armin Töpfer

Introduction Within the framework of an empirical study the structure and the developmental stage of planning and control systems in 355 companies of different branches and sizes…

Organisation Structure and Attitudes to Work:: an Assessment of Social Service Departments

Andrew Kakabadse

The Seebohm recommendations assumed that any improvement in the social services had to be accompanied by fundamental administrative reorganisation. The rationalisation that social…

Techniques for Creating New Product Ideas:: which to Choose?

Saul Sands

The effectiveness of the whole product development process is limited by the quantity and quality of new ideas uncovered. New idea inputs surface haphazardly when no systematic…