Management Decision: Volume 13 Issue 1

Management for Implementing Equal Pay

John Fyfe

I. INTRODUCTION In June 1972 the OME produced their first report on Equal Pay. One of the most significant findings from the investigations made was that considerable variation…

From Invention to New Business via the New Venture Approach

Roy Rothwell

Introduction The popular view of the entrepreneur consists of an independent, courageous, enthusiastic and tenacious individual who seizes on an idea or invention and who somehow…

Streamlining the Industrial Logistics System

A.G. Slater

The economy has recently gone through a period of industrial expansion coupled with high inflation where industry has tended to grow out of its problems by a combination of…

Marketing Strategies for Building Societies

Peter Doyle, Gerald D. Newbould

This article appraises the current marketing policies of the building societies and suggests an alternative strategy based upon an assessment of the motivations of investors and…

FINANCIAL & LEGAL NOTES

Desmond Goch

The Stock Exchange The Council of the Stock Exchange announced its intention to appoint its first chief executive in October 1973 but it was not until twelve months later that it…

An Approach to Decision Making in Situations with Conflicting Objectives

G.R. Bayat, D.A. Longbottom

This article describes an approach which is designed to assist management in making decisions in situations where there are a number of conflicting objectives. The approach…

Social Marketing: What makes it different?

Frederick E. Webster

After briefly reviewing the recent development of interest in social marketing, some areas where it differs from business marketing are explored. “Social” and “societal” marketing…

Cost Effectiveness and the House Journal

Malcolm Henderson

The “Company” magazines, or house journals, have been in existence for a long period—with very varied fortunes and effects. This article discusses the problems of this important…