Management Decision: Volume 10 Issue 3

MARKET ECONOMICS AND PRICING

Leon Simons

The purpose of marketing or, indeed, any organisational function is to help best achieve the organisational objective. Consequently, different objectives require different…

MARKETING TILTS AT TARIFF WINDMILLS

Ian Wilkinson, Gordon Wills

Many firms are now undertaking their final analysis of the effects on their businesses of Britain's entry into the E.E.C. New opportunities in Europe and new threats at home are…

DECISION MAKING—A REVIEW: The Application of Decision Analysis in Management

D.A. Longbottom

Decision analysis, an approach developed to lend support in applying the concepts of decision theory, is particularly relevant for structuring and analysing complex decisions in…

MARKET SHARE STRATEGY AND CORPORATE PROFITABILITY

Barrie James

The accepted primary objective of most companies, which is reflected in their marketing strategy, is to maximise profitability.

MANAGEMENT SCIENCE AND THE CHIEF EXECUTIVE

David Hertz

Most chief executives have heard the GIGO cliche about management information and computer systems: 'Garbage in—garbage out'. Recently a colleague of mine, who had been reviewing…

FINANCIAL AND LEGAL NOTES

Desmond Goch

Company Law in the E.E.C. With the United Kingdom becoming a full member of the European Economic Community a considerable amount of legislative and administrative time will soon…

A CHANGING ROLE FOR PURCHASING?

Roy Hill

When organisations such as manufacturers and national and local institutions make a purchase the various decisions involved are frequently made by a group of people rather than…

TOWARDS THE GREATEST RELIEF OF UNEMPLOYMENT: A Forecasting Method

Dorab Sopariwala

In the post‐1945 period, successive Governments have provided a considerable amount of aid to industry in various forms and under various Acts of Parliament. Governments have…

MANAGEMENT'S SOCIAL RESPONSIBILITY ROLE IN THE POST‐INDUSTRIAL ERA

Peter Quinn

In recent years, considerable interest has been expressed in the evolving role of professional management and the extent to which it should take account of the different interest…