British Food Journal: Volume 126 Issue 8

Determinants of organic food purchase behaviour in the European Union: a cross-country analysis guided by the theory of planned behavior

Dmytro Serebrennikov, Zein Kallas, Fiona Thorne, Selene Ivette Ornelas Herrera, Sinéad N. McCarthy

The purpose of this study is to analyse the impact of behavioural determinants, such as consumer attitude, subjective norm, behavioural control and sustainable buying behaviour…

It’s all your fault! restaurant vs. platform blame attribution in food delivery service failures

Sarah Lefebvre, Marissa Orlowski, Laura Boman

While third-party food delivery continues to increase in popularity, surveys suggest nearly a quarter of deliveries suffer from service failures. With the limited research on…

Chinese consumers’ lived experiences of flexitarianism

Stella Zou, Phil Bremer, Miranda Mirosa

This was an explorative study, the purpose of which was to understand how Chinese flexitarians were motivated to reduce their animal-based food consumption and specifically to…

Consumer attitudes in the ecological sociotechnical transition: a comparative study between Argentina, Brazil, China, France and Italy

Christiano França da Cunha, Laura dos Santos Xavier, Rubens Nunes, Vivian Lara Silva

This article investigated how consumer choices guided by their underlying microfoundations can either facilitate or hinder socio-technical transitions in the agri-food system. To…

Islamic food laws: customer satisfaction effect halal purchase intention in China. Moderating role of religiosity

Ahmed Hassan Abdou, Markus Patrick Chan, Shafique Ur Rehman, Azam Ibrahem Ali Albakhit, Muhanna Yousef Almakhayitah

The research investigates the relationship between halal credence, awareness, certification, need for cognition (NC), effort, health consciousness, and satisfaction towards halal…

Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective

Vishal Shukla, Jitender Kumar, Sudhir Rana, Sanjeev Prashar

This study explores the factors impacting user adoption and trust in blockchain-based food delivery systems, with a spotlight on the Open Network for Digital Commerce (ONDC). In…

Key antecedents and consequences of blockchain technology adoption in the wine industry: a multiple case study analysis

Parisa Sabbagh, Maria Crescimanno, Demetris Vrontis, Emanuele Schimmenti, Mariantonietta Fiore, Antonino Galati

The present study aims to identify the antecedents and consequences of blockchain adoption in the wine industry from the absorptive capacity perspective through a multiple case…

Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

Riziq Shaheen, Ahmad Aljarah, Blend Ibrahim, Joe Hazzam, Matina Ghasemi

This study investigated the impact of the perceived Augmented Reality (AR) social experience of restaurant menus on two types of prosocial behaviors: brand positivity and brand…

The proactive role played by sustainable wineries at times of economic crisis

María Carmen García-Cortijo, Juan Sebastián Castillo-Valero, Ana Pérez-Luño

This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.

The power of nostalgic emotion: how Hong Kong traditional tong sui influences generation Z's purchase intentions

Vicky Y. Chen, Pearl M.C. Lin

Of the studies covering culinary tourism and traditional culture, Generation Z remains an underexplored group despite being the primary consumers of future tourism. Research into…

Feasibility of adopting imperfect produce in on-site foodservice: expert opinions and consumer sensory discrimination

Nathan Jarvis, Tiffany S. Legendre, Rachel Hyunkyung Lee

This research aims to investigate the feasibility of imperfect produce use in the on-site foodservice management industry.

“Target” versus “Non-target”: how free gift influences surplus food purchase intention

Yuexian Zhang, Xueying Wang

Free gifts have become a commonly used marketing strategy. Nevertheless, whether free gifts can and how this strategy promotes the surplus food purchase intention remain a debated…

Storage stability, nutritional and qualitative attributes of biscuits enriched with terebinth, flaxseed and sesame seeds

Fatma Burcu Karakoç, Nilgün Ertaş, Mine Aslan

The utilization of oilseeds in food formulations is prevalent due to their health benefits and nutritional value. These protein-rich oilseeds serve as an affordable and essential…

Happiness or not? Impacts of multi-stage consumption on the consumer affective response in the use of aesthetic foods

Yu-Jen Chou, Li-Shia Huang, Shu-Jyun Ye

This study examines the influence of Centrality of Visual Product Aesthetics (CVPA) on multi-stage food consumption and emotions under aesthetic disruption, assessing how CVPA…

Evaluating and classifying market alternatives using the CAPMA technique to assess potential export volume: an application for Turkey’s fig exports

Rahmi Baki

Appropriate target market selection and classification are complex, time-consuming, and strategically important management decisions. The current study proposes and implements a…