British Food Journal: Volume 126 Issue 10
Strapline:
An international multi-disciplinary journal for the dissemination of food-related researchTable of contents
It makes me happy: anthropomorphism increases consumer preference for healthy food
Yichen Zhao, Shoujiang Zhou, Qi KangPeople frequently experience a conflict between immediate pleasure and long-term health when consuming healthy food. This study investigates how anthropomorphizing healthy food…
Beyond catching a glimpse: young adults' perceptions of social media cooking content
Anice Milbratz de Camargo, Alyne Michelle Botelho, Moira Dean, Giovanna M.R. FiatesThe study aims to explore how young adults perceive cooking contents on social media and their interaction with it.
Enhancing organic milk sales through cumulative power of product – extrinsic cues: empirical evidence from China
Liming Zhao, Yingqiao Wang, Xu ChengTo examine the impact of manufacturer reputation, retailer reputation, and product price on consumers’ perceived quality and purchasing behavior regarding organic milk.
Modulating variables impacting the intersection of health and environmental concerns in organic food purchasing decisions
Ming Xu, Qiang Xu, Sheng Wei, Xufei Gu, Furong LiuThe increasing focus of consumers on health and environmental sustainability continues to drive the demand for organic food. Despite the recognized importance of health and…
Consumer intention to buy products containing fish with better welfare: the role of empathy in an extended value–belief–norm model
Florent Govaerts, Themistoklis AltintzoglouA limited number of studies have aimed at understanding behavior towards animal welfare. However, there are indications that consumers make an important distinction between land…
British consumer perspectives on terroir in cheese
Steve Charters, Lara AgnoliThis paper reports on a project looking at consumer perceptions of terroir in the UK, using cheese as a stimulus for the data collection.
Revealing intelligent packaging for food products from consumers’ point of view in Georgia
Iza Gigauri, Maria Palazzo, Simona Andreea Apostu, Alfonso SianoThe purpose of this study is to explore the awareness, perception and attitude of consumers from Georgia toward smart, active and intelligent packaging of food products.
Do consumers care about organic when consuming speciality bakery products or is it all about indulgence?
Tatiana Drugova, Kynda CurtisThis study explores the viability of incorporating more expensive organic wheat flour into speciality bakery products, which are of superior quality, thus justifying the higher…
Navigating barriers to organic food purchase intention: a mixed method longitudinal approach in emerging market
Debarun Chakraborty, Vardhan Choubey, Prasad Joshi, Ganesh Dash, Mark Anthony Camilleri, Justin ZhangThis study investigates barriers to consumers’ organic food purchasing. It identifies the factors and the extent to which they influence their purchase behaviours and future…
Health or environment? How do motivations affect consumers' organic food purchasing behaviour in China?
Yunfeng Xing, Yuanhong LiaoEnvironmental and health concerns are considered the most significant motivations for organic food purchasing behaviour (OFP). This study focuses on the roles of health and…

ISSN:
0007-070Xe-ISSN:
1758-4108ISSN-L:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris