British Food Journal: Volume 109 Issue 8

Marketing and corporate social responsibility within food stores

Peter Jones, Daphne Comfort, David Hillier

The purpose of this paper is to offer an exploratory case study of how the UK's top ten food retailers are employing corporate social responsibility (CSR) as a means of marketing…

Exploring rhetoric: alcohol and Absolut Vodka advertisements

Alexandra J. Kenyon, Pollyanna L. Hutchinson

The purpose of this paper is to review current thinking about visual and verbal images used in advertising. It also aims to critique a range of current alcohol advertisements and…

Evolution and limitations of primary mathematical models in predictive microbiology

Hao Li, Guozhong Xie, Alan Edmondson

Traditional microbiological methods to monitor the growth or survival of microbes are very labour‐intensive and rather expensive and the knowledge acquired is not cumulative…

Service quality and training: a pilot study

Des Monk, Daniella Ryding

This paper represents an initial investigation into the strategic implications of providing training to all employees of coffee shops in the UK, including baristas (coffee makers…

In search of greener pastures: Al‐Marai and dairy food business in Saudi Arabia

Muhammad Asad Sadi, Joan C. Henderson

The purpose of this paper is to concentrate on management responses in terms of marketing and is intended as a basis for discussion of the effectiveness of actual policies…

Changes in family dynamics predict purchase and consumption

Kenneth C. Herbst, John L. Stanton

The purpose of this paper is to examine the changes that have taken place in the family and relate these changes to where and how people eat.

The food we eat: a range of perspectives

Claudio Vignali, Alexandra J. Kenyon