British Food Journal: Volume 90 Issue 1

HEALTH, DIET AND THE MARKETING OF FOOD AND DRINK — SOME THEORETICAL PROBLEMS

Lorna Daly, Brian Beharrell

Many changes in food consumption trends have taken place in the UK over the last decade. A prime consideration has been the relationship between diet and health, with more…

THE CHANGING MARKET FOR BRITISH FOOD: A CASE STUDY OF MEAT

Peter Baron

Conventional economic measures are cited to show a declining demand for meat. Numerous surveys are quoted to show attitudinal factors influencing such decline. Within this…

THE SELECTION OF FOOD BRAND NAMES

David Shipley, Graham J. Hooley, Simon Wallace

The key benefits resulting from the development of effective brand names by firms operating in fiercely competitive food markets are outlined and the paucity of relevant research…

FARLEY HEALTH PRODUCTS — A CASE HISTORY

F.J. Goldie

Just before Christmas 1985, considerable public concern was aroused when Ostermilk baby foods and some other milk products were withdrawn following an outbreak of salmonella food…

INTERNATIONAL TRENDS IN FOOD CONSUMPTION

Judith Frank, Verner Wheelock

Using data from five developed countries — the UK, the USA, Norway, Italy and Belgium — food consumption trends are examined. The movement towards healthier eating…

A REVIEW OF THE EUROPEAN FLAVOURS MARKET

Ralph Samel

An overview is provided of the flavour/fragrance industry in Western Europe. “Natural” flavours are often extremely costly and difficult to use, whereas a “nature‐identical”…