British Food Journal: Volume 121 Issue 1

Food anti-consumption and consumer well-being

Muhammad Kashif

Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

Hania Khalid, Rab Nawaz Lodhi, Zahid Mahmood

The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan…

Social media analysis of anti-consumption in Turkey

Mohammad Saud Khan, Djavlonbek Kadirov, Ahmet Bardakci, Rehan Iftikhar, Tamer Baran, Murat Kantar, Nazan Madak

The purpose of this paper is to investigate the perceptions of food anti-consumption in fast growing markets within an emerging economy context of Turkey.

Factors influencing Turkish parents’ intentions towards anti-consumption of junk food

Emel Yarimoglu, Ipek Kazancoglu, Zeki Atıl Bulut

The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior…

Eating habits of Polish university students depending on the direction of studies and gender

Anna Sylwia Kowalska, Agnieszka Tarnowska

The purpose of this paper is to evaluate the eating habits of students in the field of management and engineering of food products compared to students from faculties not related…

The impact of self-congruity (symbolic and functional) on the brand hate: A study based on self-congruity theory

Tahir Islam, Saman Attiq, Zahid Hameed, Munnawar Naz Khokhar, Zaryab Sheikh

The purpose of this paper is to test the impact of symbolic and functional incongruity on brand hate. According to self-congruity theory, symbolic and functional congruence are a…

Farmer behavior and perception regarding food waste and unsold food

Alessandro Bonadonna, Andrea Matozzo, Chiara Giachino, Giovanni Peira

The purpose of this paper is to analyze farmer behavior, considering their attitude toward food waste with particular focus on their involvement in the last phase of the process…

Consumers’ anti-consumption behavior toward organic food purchase: an analysis using SEM

Mohammad Ali Ashraf, Mohd Hasanur Raihan Joarder, Sarker Rafij Ahmed Ratan

The purpose of this paper is to investigate the factors affecting anti-consumption behavior of the consumers toward organic food purchase: in particular, how do individual beliefs…

Is anti-consumption driving meat consumption changes in Australia?

Lenka Malek, Wendy Umberger, Ellen Goddard

The purpose of this paper is to evaluate recent changes made by Australian consumers in their consumption of beef, chicken, pork and lamb, as well as the factors motivating both…

Organic shoppers’ involvement in organic foods: self and identity

Yun-Hee Kim

The purpose of this paper is to understand how identities drive customer values, attitudes toward organic foods and satisfaction, all of which influence world or mouth (WOM).

Preaching to the middle of the road: Strategic differences in persuasive appeals for meat anti-consumption

Catherine Anne Armstrong Soule, Tejvir Sekhon

The purpose of this paper is to explore strategic differences in marketing communication tactics for vegan and humane meat brands.

Brand hate: the case of Starbucks in France

Douglas Bryson, Glyn Atwal

The purpose of this paper is to use the concept of brand hate as part of an exploratory study in order to investigate the antecedents and consequences of extreme negative affect…

Nutritional traffic light and self-regulatory consumption: the role of emotions

Isabel Sánchez-García, Homero Rodríguez-Insuasti, José Martí-Parreño, Antonio Sánchez-Mena

The purpose of this paper is to analyse how the nutritional traffic light can reduce consumers’ intention to purchase unhealthy food by eliciting negative emotions (i.e. fear and…

The role of religious motivation in an international consumer boycott

Nazlida Muhamad, Munirah Khamarudin, Waida Irani Mohd Fauzi

Religion as a cultural element has the potential to drive a strong boycott campaign. Previous studies acknowledge the role of religion in consumer boycotts yet did not investigate…

Model construction of engagement and outcomes in consumers food life: Evidence from chain stores customer

Saman Sheikhesmaeili, Sana Hazbavi

The purpose of this paper is to determine the impact of food-related lifestyle (FRL) and food-related personality traits (FRPTs) on customer satisfaction and loyalty so that…

Publishers note from Emma Leverton