British Food Journal: Volume 117 Issue 3

Consumer perceptions and motivations in choice of minimally processed vegetables: A case study in Italy

Federico Nassivera, Sandro Sillani

The purpose of this paper is to examine the usefulness of integrating measures of motivations in predicting purchase intentions of fresh cut products. In order to gain this…

An empirical analysis of international consumers’ associations with Bavarian food products by means of concept mapping

Carolin Claudia Seitz, Jutta Roosen

Knowledge of consumers’ perception of foreign food products can be a key element for successful international marketing strategies, as operating on a regional or global level…

Analysing consumers’ perceived differences in wild and farmed fish

Konstantinos Polymeros, Eleni Kaimakoudi, Maria Schinaraki, Christos Batzios

The purpose of this paper is to investigate consumers’ attitudes and behaviours towards wild and farmed fish, in order to identify possible distinct consumer groups, and to…

Geographical region as a factor influencing consumers’ perception of functional food – case of Croatia

Jasenka Gajdoš Kljusuric, Jasna Čačić, Andreja Misir, Dražen Čačić

In recent years, consumers have developed an interest in the type and the quality of food they eat. As consumers’ opinion is very important in identifying development strategy for…

Capturing the consumer value: the case of red lentils

Anoma Ariyawardana, Ramu Govindasamy, Allan Lisle

Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of…

Consumer motivation and willingness to pay for “safer” vegetables in Ghana

Iddrisu Yahaya, Fred A. Yamoah, Faizal Adams

The purpose of this paper is to assess consumer motivation and willingness to pay (WTP) for “safer” vegetables from the use of non-treatment options of wastewater use in…

Decisional factors driving organic food consumption: Generation of consumer purchase intentions

Chih-Ching Teng, Yu-Mei Wang

The purpose of this paper is to understand how information revealed on organic food labels and perceived organic knowledge drive consumer trust and attitudes towards organic…

Characterising convinced sustainable food consumers

Marie von Meyer-Höfer, Vera von der Wense, Achim Spiller

The purpose of this paper is to identify the distinguishing socio-demographic and psychographic features of convinced sustainable consumers in contrast to convinced conventional…

Consumer perceptions and attitudes of organic food products in Eastern China

Biao Xie, Liyuan Wang, Hao Yang, Yanhua Wang, Mingli Zhang

In response to food scares related to high levels of agro-chemical residues sometimes found on foods, consumers in China increasingly demand for organic foods. As little is known…

What’s in it for me? Food packaging and consumer responses, a focus group study

Fredrik Fernqvist, Annika Olsson, Sara Spendrup

The purpose of this paper is to explore consumer views on different aspects of packaging, exemplified by a common product in the fruit and vegetable category and to identify…

Raw vegetable salad consumers in full-service restaurants

Mariana Schievano Danelon, Elisabete Salay

The purpose of this paper is to identify the profiles of those frequenting full-service restaurants and eating raw vegetable salads, as well as to analyze the influence of…

Consumers’ perceived barriers to following a plant-based diet

Pasi Pohjolainen, Markus Vinnari, Pekka Jokinen

The purpose of this paper is to analyze the barriers perceived by consumers to lowering their meat consumption levels and adopting a plant-based diet, which means a diet that…

Consumer perceptions of food quality in Malaysia

Norshamliza Chamhuri, Peter J Batt

The purpose of this paper is to gain an understanding of the quality cues that consumers look for in purchasing fresh meat and fresh fruit and vegetables in Malaysia. Through a…

Designations and consumer perceptions: An experimental study and implications for agricultural policy

Carla Marano Marcolini, Manuel Parras Rosa, Esther Lopez-Zafra

The purpose of this paper is to analyze the labeling and denominations of olive oils and to examine to what extent these factors confuse consumers. Specifically, the authors…

Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

Faisal Shahzad, Jamshed Khan Khattak, Mobeen Jamshed Khattak, Fahad Shahzad

The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered…

Consumer food cognitions: the role of beliefs, attitudes, perceptions and intentions in understanding food purchasing and related behaviours

Barbara Mullan