British Food Journal: Volume 104 Issue 6
Strapline:
An international multi-disciplinary journal for the dissemination of food-related research
Subject:
Table of contents
Marketing food brands in Italy: a case study approach
Carlo Alberto PratesiLooks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing…
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ISSN:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris