Tourism Branding: Communities in Action: Volume 1
Publication Date:
2009-12-09Book Series:
BTTPEditors:
- Liping A. Cai
- William C. Gartner
- Ana María Munar
Chapters:
- Bridging Tourism Theory and Practice
- Tourism Branding: Communities in Action
- Copyright page
- Chapter 1 TOURISM BRANDING A Community Affair
- Chapter 2 Challenging the Brand
- Chapter 3 A Model of Virtual Destination Branding
- Chapter 4 Deconstructing Brand Equity
- Chapter 5 A TWO-DIMENSIONAL APPROACH TO BRANDING Integrating Identity and Equity
- Chapter 6 COLLABORATIVE DESTINATION BRANDING
- Chapter 7 TOURISM BRANDING IN A SOCIAL EXCHANGE SYSTEM
- Chapter 8 Linking Local and Culinary Cuisines with Destination Branding
- Chapter 9 SPANISH HOLIDAY BRANDS: Comparative Analysis of 10 Destinations
- Chapter 10 BRANDING SPAIN'S TOURISM MIRACLE (1959–1979)
- Chapter 11 A Practical Framework for Destination Branding
- Chapter 12 DESTINATION BRAND STRATEGY The Case of Greece
- Chapter 13 THE COPENHAGEN WAY Stakeholder-driven Destination Branding
- Chapter 14 Consultation Builds Stronger Brands
- Chapter 15 DEVELOPING DISTINCTIVE CITY BRANDING Cases of Anseong and Bucheon, South Korea
- Chapter 16 STRATEGIC BRANDING IN HOSPITALITY The Case of Sol Meliá
- References
- About the Authors
- Copyright page
- Subject Index
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