Table of contents(11 chapters)
With an increase in hot days, tropical nights, and heat waves, assumedly more residents of large cities will seek rest and recreation in higher-altitude tourism destinations during the summer. This phenomenon is referred to as the revival of ‘Sommerfrische’ (summer freshness or summer retreat). This chapter examines the impact of climate change on summer tourism in the Alps by urban residents. It scrutinizes the historical perception of the term Sommerfrische, as well as the understanding and perception of this term today, based on an extensive literature review and two focus-group discussions. The findings form the basis for specifying the attributes that can be used to describe a modern form of Sommerfrische. The results indicate that today’s understanding of what Sommerfrische could be and the attributes of Sommerfrische travel are very different from the historical phenomenon. Nowadays, summer excursions and short trips to destinations close to cities are considered to be Sommerfrische as long as they have escape from the heat as a common motive. The results demonstrate the broad interest of urban residents in Sommerfrische and also suggest avenues for further research on the adaptative behavior of town-dwellers in hot summers with respect to the extent of their actual and potential future travel behavior.
In this chapter, the performance of Swiss mountain ropeway companies in the period from 2011 to 2016 have been analyzed. The sample includes 194 observations from 43 companies, covering about 90% of the market. In order to explain the levels of cash-flow returns, the degree of self-financing and revenue growth for ropeway companies, firm-specific characteristics, meteorological data, infrastructure information and market-specific factors were taken into account. The results, which are based on a general method of moments estimates, reveal that a high equity ratio and consistent capital expenditures are important for performance. Also, the market environment, including such factors as exchange rates and brand recognition of ski areas in Europe and Asia, are important for firm performance. Overall, the Swiss market is a unique country for this type of analysis, given either that the required data on mountain ropeway companies in other countries are unavailable or that a few rather large companies dominate the market.
This study examines the perceived benefit of sustainable consumption from a consumer perspective. Communicating corporate social and environmental responsibility is beneficial from a company perspective; however, the advantages for consumers have not yet been sufficiently clarified. We investigated two well-being dimensions as the identified benefit of sustainability. Therefore, an experiment (n = 815) was conducted to identify the influence of different advertisements on social–environmental and emotional well-being while considering the moderating role of consumers’ value orientation. The results revealed that information about sustainability attributes had a significant effect on social–environmental well-being, while the emotionality of the communication had a significant effect on emotional well-being. These effects were partly moderated by consumers’ value orientation: the effect on social–environmental well-being increased with biosphere–altruistic value orientation, whereas the effect on emotional well-being slightly increased with self-enhancement value orientation.
Sales and purchases of socially and environmentally responsible festival clothing are a way for festival attendees to engage in ethical consumption and for event organizers to undertake sustainable procurement. Although there have been a number of studies examining willingness-to-pay (WTP), few of them examine this in a festival setting, and there is a gap in existing research regarding the determination of actual behavior. The goal of this study is therefore to explore participants’ willingness-to-pay for apparel based on more external motivations (visible environmental messages) and then ascertain whether this behavior was actually replicated in a natural field setting. This study first collected surveys from 427 festival-goers in 2015, then used a natural field experiment in 2016 to investigate whether attendees at the Mariposa Folk Festival in Ontario, Canada, would actually be prepared to pay a premium for ethical festival T-shirts over a conventional alternative. The findings reveal that attendees not only showed a willingness-to-pay but they also did actually pay a premium for such T-shirts.
This study focuses on tourists’ perceptions of a capsule hotel, a budget form of accommodation with a unique appearance and the small size of a sleeping pod. The data were obtained in Bangkok from 402 foreign travellers from over 30 countries. The results indicate that room size, sleep ambient control system and in-room television were the three main attributes that were positively correlated with decisions to stay in such hotels. Tourists with previous experience of staying in capsule hotels had more positive perceptions regarding room size and indicated higher intentions to stay than those without such experience. The researchers also found that budgetary considerations negatively moderated the relationship between room size and intention-to-stay. Additionally, the relationship between intention-to-stay and three other hotel attributes, including room size, the service scape and perceived security, was weaker for female travellers than for male travellers. Lastly, risk avoidance also positively moderated the relationship between intention-to-stay and location and security.
In the contemporary period of an abundance and diversity of offers in cultural tourism globally, the need for new values, such as creativity, has become unavoidable. As well as creativity being the essence of every cultural practice, it is also becoming a tool with which to link and modernize cultural treasures for tourist consumption today. Its inclusion is also useful in territorial plans, whose strategic role is a driving force for local economies. Creativity can support particularly those sectors that have rich foundations but that suffer from general underdevelopment. Cultural tourism in the town of Golubac and its surroundings in eastern Serbia is a prime example. Although Golubac is situated on the Danube and has one of the best preserved old fortresses in the region, it has not been identified as an important site of cultural tourism. The aim of this chapter is to describe recent efforts to facilitate this branch of tourism through the application of creative tools in local planning documents by means of a multi-criteria analysis of crucial territorial plans for Golubac. In establishing these criteria, the theoretical knowledge that links creativity, cultural tourism and territorial planning will be studied. Implementation of this interlinked knowledge in the analysis will provide the backbone to a proposal for improvements in territorial planning which can profoundly facilitate creativity in cultural tourism globally.
This study conceptualizes commercial hospitality in the form of a conceptual framework, which it operationalizes by means of a questionnaire. A survey using this questionnaire was conducted in Switzerland and Thailand in order to investigate tourists’ levels of satisfaction with commercial hospitality in Switzerland and Thailand and to assess the conceptual framework. The questionnaire was filled in by 1001 tourists in both countries, 601 in Switzerland and 400 in Thailand. The results suggest that tourists in Switzerland are more satisfied with the hospitality in the context of tourism service than tourists in Thailand. The results also serve as an indication that the questionnaire used in this study is able to uncover cultural differences in hospitality in a tourism service context. It is assumed that domestic tourists are accustomed to local practices and are therefore more critical in assessing tourism employees’ hospitality skills and behavior.
Sustainable development in support of cultural heritage has become one of the major issues on UNESCO’s agenda. As policy documents are issued, heritage environmental sustainability, local stakeholders’ development and participation and heritage in cases of interregional conflict are the situations they analyze. As such, policy documents will be employed as guidelines for past and future UNESCO World Heritage site registrations. They have been used for the present study of sustainable development within mostly Thai cultural heritage context, with a few cases relating to Cambodia due the lack of research on this topic in the region. Employing qualitative method analysis, most of the heritage sites studied here suffer from a lack of protection against encroachment, natural elements and, more rarely, overuse. Furthermore, the implementation of heritage management plans sees local stakeholders excluded from any participation in the heritage they live in, which may cause conflicts in Southeast Asia.
- Publication date
- Book series
- Advances in Culture, Tourism and Hospitality Research
- Series copyright holder
- Emerald Publishing Limited
- Book series ISSN