Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4
Publication Date:
2010-09-24Book Series:
ACTHREditor:
- Arch G. Woodside
Chapters:
- Advances in Culture, Tourism and Hospitality Research
- Advances in Culture, Tourism and Hospitality Research
- Copyright page
- List of Contributors
- Editorial Board
- Preface
- Tourism advertising and marketing performance metrics
- Information usefulness auditing of tourism destination websites: Assessing Los Angeles, San Diego, and San Francisco's performance
- Six drivers for high-user satisfaction of tourism websites: Performance auditing of Maine, Massachusetts, and New York's direct marketing strategies
- Are tourism websites useful for travelers? Applying an information audit rubric for Mediterranean tourism destination websites
- Performance auditing of tourism websites: France, Spain, and Portugal
- Usefulness of Government and Private Destination Websites
- Consumer-generated advertisements: Examining and creating executions for Starbucks and Chipotle commercials
- Toward a behavioral theory of government–firm relationship behavior: Thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry
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