Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research: Volume 3
Publication Date:
2009-12-04Book Series:
ACTHREditors:
- Arch G. Woodside
- Carol M. Megehee
- Alfred Ogle
Chapters:
- Advances in culture, tourism and hospitality research
- Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
- Copyright page
- List of contributors
- Editorial board
- Preface
- Cultural psyche and cross-cultural research methods
- Brand image, equity, and sports sponsorship
- Using an ethnographic approach to understand the adjustment journey of international students at a university in England
- How consumption values affect destination image formation
- Morphology of a hotel tradition: The guest questionnaire
- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels
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