Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing: Volume 113A

Cover of Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing

Table of contents

(14 chapters)

Purpose: This study examines sustainability communication’s direct and indirect effects on consumer loyalty and brand reputation. It also aims to identify sustainable practices that enhance consumer behaviour and brand reputation.

Methodology: The study used a cross-sectional survey design and collected data from 500 participants through an online survey. The survey included measures of sustainability communication, consumer loyalty, brand reputation, and demographic variables. Structural equation modelling (SEM) was used to test the hypothesised relationships between the variables.

Findings: The results of the SEM analysis suggest that sustainability communication has a direct and positive effect on consumer loyalty, which in turn positively impacts reputation. Furthermore, the study identifies specific sustainability practices, such as reducing the carbon footprint and promoting ethical sourcing, that can positively influence consumer behaviour and brand reputation.

Implications: The study underscores the significance of adept sustainability communication for fostering consumer loyalty and boosting brand reputation. Focusing on initiatives like loyalty programs and personalised offers can harness this connection. Additionally, the research identifies critical sustainable practices – carbon reduction, ethical sourcing, and renewable energy investment – that foster positive consumer behaviour and brand reputation.

Originality/value: This study provides new insights into the mechanisms by which sustainability communication can influence consumer behaviour and brand reputation. The study identifies the importance of consumer loyalty as a mediator between sustainability communication and brand reputation. It recommends companies seeking to enhance their brand reputation through sustainability practices.


Purpose: The prominence of quality education for building sustainable development is undeniable and is distinctly pointed out in 1 of the 14 sustainable development goals (SDGs). In the same context, this study intends to investigate the role of university commitment, perceived organisational prestige, student satisfaction, and perceived employability in enhancing sustainability in higher education.

Need of the Study: To evaluate how student satisfaction mediates the relationship between university commitment, perceived organisational prestige, and perceived employability with sustainable university institutes.

Methodology: An adapted questionnaire was used in this study to capture the perception of 458 management graduates selected through the purposive sampling method. Partial least squares structural equation modelling (PLS-SEM) technique was used to analyse the data with the help of Smart PLS software.

Findings: The results of this study show that student satisfaction is the strongest predictor of sustainable university institutes. University commitment was found to lead to student satisfaction significantly. Furthermore, student satisfaction wasn’t found to play the role of mediator in the proposed model.

Practical Implications: This study aims to fulfil theoretical, research, and management implications for students, higher education institutes (HEIs), and policymakers. HEIs are recommended to instil university commitment, perceived organisational prestige and student satisfaction via various practices and amendments in their curriculum. Students are recommended to enhance their perceived employability to achieve career sustainability.


Purpose: Different approaches have been applied to define and measure service quality as both a process and a performance-intensive presentation. The literature agreed that service quality assessments are essential in measuring performance, however they could only reach a partial consensus. Although the Servqual scale is the most widely known and used tool in measuring service quality, it has received various criticisms. This study presents the difficulties encountered in measuring service quality and an evaluation of the Servqual scale.

Methodology: The study provides a conceptual framework, examining the research on the subject in the literature and the criticisms of the Servqual scale. It is designed as a compilation/assessment to improve the perspectives of the interested parties by bringing together evaluations about the pros and cons of the most well-known service quality scale.

Findings: Measurement of service quality is a complex business. Although it has received various criticisms, the Servqual scale which enables the measurement of quality in the services sector is still the most frequently used measurement tool.

Practical Implications: The difficulty of defining the service and its quality, which arises from the characteristics of the services, does not eliminate the necessity of measuring the quality of the service. With this study, a conceptual framework has been provided on the subject, a collective evaluation has been made for the most widely used scale, and the ground has been prepared for improvement and development in the criticisms of the scale.


Introduction: This chapter examines the impact of Financial Technology (Fintech) on Environmental, Social, and Governance (ESG) goals to promote a sustainable financial system. Digital payment platforms, blockchain applications, and AI-powered analytics have revolutionised the financial landscape in recent years. These advancements have made integrating ESG principles into investment decisions and business practices easier.

Purpose: The main aim of this chapter is to analyse the connections and possibilities that Fintech offers to achieve ESG goals. Understanding how Fintech can facilitate sustainable finance practices is crucial for promoting investment in Fintech.

Methodology: A series of indexes have been examined, including the Global FinTech Index (GFI) in Global and Regional Rank, the Global Sustainable Competitiveness Index, and performing the Green Growth Index, the Green Economic Opportunity Index, the Global Green Finance Index (GGFI), and the Financial Inclusion Index.

Findings: Through comparative analysis, it can be concluded that the countries with the highest rankings are Sweden, Finland, Denmark, Switzerland, and Germany. Sweden ranks highly in the GFI. These results show that these countries rank highly in achieving ESG objectives. Balkan countries, specifically Albania, Bosnia and Herzegovina, and Montenegro, have the weakest results compared to other countries. Policymakers can benefit from the study’s findings to design better regulations and frameworks that promote responsible fintech practices and foster sustainable finance.

Practical Implications: Regulators and agencies responsible for measuring fintech and ESG should strive to align the indexes associated with these two domains as closely as possible. In addition, businesses can utilise the findings of this study to increase awareness about the diverse solutions that fintech offers to achieve the objectives of ESG.


Purpose: This research investigates how producers of fast-moving consumer goods (FMCG) in Karachi, Pakistan, embrace sustainable manufacturing and consumption practices.

Study design/methodology/approach: This study employed a mixed research design, incorporating both qualitative and quantitative approaches. The primary method of data collecting utilised in this study was semi-structured interviews. The survey sampled 11 FMCG manufacturers, and the data were analysed using thematic analysis.

Findings: The research revealed that economic variables were crucial in adopting sustainable consumption and production (SCP) practices among Karachi’s FMCG businesses. The economic reasons were motivated by the notion that adopting sustainable practices could result in financial benefits and enhanced market competitiveness. The research additionally discovered that consumer preferences were pivotal in stimulating sustainable practices within the FMCG business. Manufacturers indicated that adopting sustainable products and packaging was driven mainly by consumer demand.

Originality/value: This study contributes to the literature on SCP within the FMCG business. It offers valuable insights into the factors influencing sustainable practices and customer preferences. This study emphasises the importance of economic, social, and environmental aspects in fostering sustainable practices within the FMCG industry, specifically focusing on developing nation environments such as Karachi. This study’s findings can contribute valuable insights for policy formulation and decision-making processes about SCP within Karachi’s FMCG business and other similar contexts.


Purpose: This chapter investigates the moderating impact of personality and demographic factors on the association between work–life balance (WLB) and the well-being (WB) of Ayurveda doctors in Sri Lanka.

Need for the Study: WB is necessary for everyone’s life. Individuals must meet proper WLB between their private and career life scenarios. On the other hand, employee WB and WLB are considered under the sustainable development goals. Hence, it is required to investigate the effect of WLB on WB.

Methodology: This quantitative, cross-sectional study was conducted with minimal researcher interference. The primary data were collected using structured questionnaires from Ayurvedic Doctors in Sri Lanka. The correlation, regression, and hierarchical regression analyses with multivariate assumptions were conducted using SPSS.

Findings: The findings reveal a robust positive association between the WLB and WB, indicating the same association between the WLB and personality. Moreover, there is a strong positive association between personality and WB. The results of the moderator analysis presented that there is a marginal moderator impact from the personality towards the association between WLB and WB.

Practical Implications: Ayurveda Practitioners and policymakers can use the generated knowledge in decision-making. The results of this study can be used as a reference by all industrial practitioners to improve their business practices. They can do this by raising employee WLB to enhance WB, which will help them keep the best employees within the company.


Introduction: As Internet usage increases, so does widespread concern about surveillance and privacy. While most of the research primarily focuses on a particular digital setting, these problems cut beyond national boundaries and impact economies everywhere.

Purpose: This study critically analyses the Data Protection Bill 2019’s effectiveness within the context of surveillance and privacy in India’s digital economy. Investigating critical provisions of the bill, comparing it to international privacy laws and standards, and identifying potential gaps and weaknesses, this study provides insights into the bill’s ability to protect personal data and limit surveillance practices.

Methodology: The chapter is based on secondary sources of data, including academic articles, government reports, and news articles on the topics of surveillance, privacy, and the Data Protection Bill 2019 in India, involving content and critical discourse analyses.

Findings: The Data Protection Bill 2019 evaluation reveals a set of provisions with the overarching intent to safeguard citizens’ privacy worldwide and curtail undue surveillance practices exercised by both governmental bodies and private enterprises. Intricately delineates the entitlements of individuals concerning their data, encompassing vital aspects such as the right to access, rectify, and erase their data, the bill mandates stringent adherence to the principle of explicit consent when collecting and processing personal data.

Nevertheless, a comprehensive analysis also reveals several gaps and constraints inherent in the bill’s framework. One such area is the inclusion of exemptions for governmental entities, an aspect that raises international concerns regarding potential disparities in data protection practices.


Introduction: In the modern period, environmental degradation has had negative effects on people’s health as well as the regular business environment. As a result, embracing a ‘Go Green’ philosophy has gained widespread acceptance among individuals and corporations worldwide. Going green is referred to as promoting eco-friendly ways and banks are essential in protecting the environment to improve our quality of life.

Purpose: This study will focus on the correlation between green banking practices (GBP), employee green behaviour (EGB), and banks’ sustainability performance and how this relationship will give a competitive edge in terms of sustainability to the banks adopting these GBP.

Methodology: EGB between GBP and bank sustainability occurrence is clarified by this study. The current study is descriptive and finds the relationship through previous literature reviews.

Findings: Employees are expected to be crucial in this transformation as the modern banking system adopts green banking initiatives and updates traditional banking processes. Employees help banks perform more sustainably by encouraging environmentally friendly banking practices.

Practical Implications: By understanding the mechanism, between GBP and bank sustainability, banks can adopt more effective strategies to enhance their sustainability performance while promoting environmentally friendly practices.


Introduction: Sustainable marketing practices foster a company and its stakeholders’ environmental, social, and economic well-being while promoting products and services. An integrated approach to sustainability recognises these three interdependent pillars, seeking to unite together. Investing in renewable energy has triple-bottom-line benefits – reducing greenhouse gas emissions, creating jobs, and promoting economic growth. Sustainable marketing practices can be a win-win for companies and the environment.

Need of the Study: Studying and understanding the sustainable development goals (SDGs) are crucial for India and worldwide. Sustainable marketing is becoming increasingly important for companies as they seek to meet the growing demand for sustainable products and services. Sustainable marketing practices can help businesses reduce environmental impact, promoting eco-friendly products and services.

Purpose of the Study: The study focused on achieving the SDGs requires addressing all three pillars of sustainability together. The study explored the different sustainable marketing practices that companies adopt worldwide, how they contribute to environmental, social and economic stability, the benefits of such practices, and the challenges companies face in implementing them.

Methodology: The study is based on secondary data – 10 companies, out of which 5 brands are among the top 10 brands (Souromi, 2023) and 5 are within the top 20 international sustainable brands (Fashinza, 2020) belonging to the textile industry worldwide, were chosen and their sustainable marketing practices were identified and analysed.

Findings: The study highlights standard sustainable marketing practices adopted by different companies worldwide in the textile industry, exploring the contribution of sustainable marketing practices in achieving SDGs.


Introduction: Entrepreneurship and frugal innovation have emerged as critical drivers for addressing the Sustainable Development Goals (SDGs) in a global context. The United Nations developed the SDGs to address social, economic, and environmental challenges, ranging from poverty and inequality to climate change and sustainable economic growth. Entrepreneurship and frugal innovation offer a unique approach to achieving these goals by promoting innovation, creativity, and sustainability in business practices.

Purpose: This chapter aims to examine the role of entrepreneurship and frugal innovation in achieving SDGs in a global context. This chapter seeks to identify how entrepreneurship and frugal innovation can contribute towards realising the SDGs and how these concepts can be leveraged to create sustainable and scalable businesses that promote sustainable development.

Methodology: In order to examine how entrepreneurship and frugal innovation contribute to the worldwide achievement of the SDGs, the chapter will use a qualitative research technique. The literature review will involve the qualitative analysis of both developed and developing countries on some specific sectors like transportation, education, health sector, and financial services.

Findings: Through analysing relevant literature, qualitative research, and related examples this chapter provides insights into the challenges and opportunities associated with promoting entrepreneurship and frugal innovation for achieving the SDGs in different contexts.

Practical Implications: The chapter aims to contribute towards a better understanding of the role of entrepreneurship and frugal innovation in achieving SDGs and to provide recommendations for policymakers, entrepreneurs, and other stakeholders on supporting and promoting these concepts globally.


Purpose: This research discusses the importance of corporate social responsibility (CSR) and its link to a financial performance metric called net interest margin (NIM) in the context of non-banking financial companies (NBFCs). CSR initiatives can lead to long-term sustainability and improved financial performance, attracting investors seeking to align their investments with their values.

Need for the Study: The research composes portfolios based on financial companies’ CSR performance and NIM ratios to help investors understand the difference between CSR and financial performance, making investment decisions based on their portfolio goals and values. Striking a balance between sustainability and the financial performance of financial companies, will help investors find a suitable balance between portfolios for investment purposes.

Methodology: The authors used data from 55 financial companies for daily returns from 2014–2015 to 2021–2022 and used descriptive statistics to measure the performance of portfolios.

Findings: The findings suggest that financial companies in India have improved their CSR scores over time, indicating an increased focus on integrating socially responsible practices into their operations. The data also show that NBFCs are catching up with banks regarding CSR scores, and some NBFC portfolios even outperform banks regarding returns. However, the study also highlights the need for some companies to focus more on CSR and business operations.

Practical Implications: The results serve as a benchmark for financial companies to assess their relative CSR performance, highlighting the need for companies to focus on integrating socially responsible practices into their operations and guiding areas where companies can improve.


Introduction: The effect of environmental regulations or green policies on the financial health of businesses is still up for debate. The Prime Minister of India presented a bold plan to achieve net-zero emissions by 2070 at the COP26 climate summit in Glasgow (UK). Following this announcement, numerous Indian companies voluntarily committed to becoming carbon neutral to support the ambitious emission reduction targets. A growing body of research examines the link between environmental standards compliance and businesses’ sustainability measures, and how they affect their overall performance (profitability, stock returns, or output generation).

Purpose: The research assesses the effect of these voluntary announcements on the stock performance of Indian companies in the context of voluntary commitments to reduce carbon emissions.

Methodology: Concentrating on the announcement impact of carbon neutrality commitments/carbon emissions reductions of 52 Indian companies, the study considers carbon neutrality pledges/carbon emissions reduction from 2018 to 2022. The sample companies list was taken from various indices on the National Stock Exchange. A standard event study methodology is applied to compute abnormal returns during the event window of (−10, 10).

Findings: The results show that companies announcing the carbon neutrality pledges/carbon emissions reduction received significantly negative abnormal returns of 0.49% on announcement day. The cumulative average abnormal returns for different windows are also negative. It signifies that investors don’t value the environmentally sustainable actions of firms. It may also be because of investors’ ignorance of carbon neutrality pledges and their importance, highlighting the need to educate investors about the significance of corporate sustainability initiatives.

Cover of Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
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Contemporary Studies in Economic and Financial Analysis
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Emerald Publishing Limited
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