Review of Marketing Research: Volume 2
Subject:
Table of contents
(12 chapters)Review of Marketing Research
Pages v-v
Content available
Ad Hoc Reviewers
Pages vi-vi
Content available
Review of Marketing Research
Pages ix-xi
Consumer Action
Pages 3-42
Looking Through the Crystal Ball
Pages 43-80
Categorization
Pages 109-150
The Metrics Imperative
Pages 177-202
About the Editor and Contributors
Pages 229-230
Index
Pages 231-240
Content available
- DOI
- 10.1108/S1548-6435(2006)2
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-1305-9
- eISBN
- 978-0-85724-724-7
- Book series ISSN
- 1548-6435