Review of Marketing Research: Volume 2
Publication Date:
Book Series:
RMREditor:
- Naresh K. Malhotra
Chapters:
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- Consumer Action
- Looking Through the Crystal Ball
- Consumer Use of the Internet in Search for Automobiles
- Categorization
- Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
- The Metrics Imperative
- Multilevel, Hierarchical Linear Models and Marketing
- About the Editor and Contributors
- Index