Advances in Accounting Behavioral Research: Volume 13

Cover of Advances in Accounting Behavioral Research
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Table of contents

(15 chapters)

Behavioral accounting research has flourished over the past 40 years and vastly improved our understanding of accounting judgment and decision-making, human behavior as it is affected by accounting information and processes, and influences on organizational and social structures. However, to increase the validity and reliability of the work, researchers have generally narrowed the area of study to exclude many of the environmental factors that can influence the resulting behaviors that are observed. One environmental factor that has largely been ignored by the broader accounting research community is the rapidly increasing impact of information technology (IT) on all aspects of accounting. The purpose of this chapter is to elaborate on the predominance of IT in all areas of accounting and to urge behavioral accounting researchers to integrate IT aspects into their research to enhance the value and relevance of our research. Each of the major areas of accounting disciplinary research is considered (i.e., financial accounting, managerial accounting, auditing, and tax). This disciplinary focus is not intended to exclude the area of accounting information systems as is often the case in commentaries on behavioral accounting research but rather to focus on how accounting information systems are fundamentally integrated across the decision environments of every aspect of the accounting discipline.

During the past decade, enterprise resource planning (ERP) system implementations have exponentially grown within first large and then small- and medium-sized enterprises. Contemporary implementations, often through application service providers (ASPs), increase already existing pressures to adopt the embedded “best practices” that have been incorporated into the ERP software. The result is the rapid spread of generic business processes enabled through one of only a handful of leading ERP packages. This chapter focuses on the extant research on biodiversity and its focus on the negative effects of monoculture strategies – that is, the focus on a single crop (system) versus a diversity of crops (systems). The biodiversity research establishes a clear pattern of deleterious effects resulting from the vulnerabilities of monoculture strategies. These patterns are mirrored in the ERP environment as vulnerabilities loom from the diminution of diverse business processes, limited adaptability to business environment changes given technology-driven/enabled processes, and increased susceptibility to widespread parasite damage through cyber-attacks. The implications of the study raise questions as to the sustainability of accounting systems, the business environment, and society as a whole from the rapid implementation of sterilized business processes and uniformly vulnerable enterprise software.

This chapter investigates the nature of tax preparers’ confidence, as well as how the introduction of a tax decision support system (TDSS) affects tax preparers’ confidence levels. Psychological theories of confidence (e.g., Einhorn & Hogarth, 1978) are drawn upon to develop predictions regarding the role of process (ex ante) and outcome (ex post) confidence in tax return preparation. An experimental methodology is used with 114 inexperienced and experienced participants who prepare an individual income tax return manually or with tax preparation software (a TDSS). Less-experienced tax preparers have lower levels of ex-ante confidence and are more likely to be overconfident in the accuracy of their performance. Furthermore, when examining only the participants who made errors in their tax return preparation task, those that prepare the return with the TDSS are significantly more likely to be overconfident in their performance. These results support the predictions of Noga and Arnold (2002) and suggest that inexperienced users’ over-reliance on a TDSS (Masselli, Ricketts, Arnold, & Sutton, 2002) may be due to individuals’ overconfidence in the accuracy of their performance with the software.

Increasing constraints on personnel and resources have led to a focus on alternative methods of transmitting knowledge to novices, whether university students or newly hired staff. This chapter focuses on one such alternative through the use of a technology-based educational delivery system (TBEDS). Prior research has addressed individual components of technology-supported systems or performed experiments of limited time and direct external relevance to the participants, but has not addressed the effect of a holistic approach to technology-based learning on users. This study capitalizes on a unique, holistically designed TBEDS to longitudinally examine the impact of systems on novices' procedural knowledge acquisition under conditions of actual usage. The longitudinal data also illustrates the role of user-determined experiential practice on achievement as moderated by comfort with technology. The findings indicate a strong relationship between the use of a TBEDS for repeated experiential practice and procedural knowledge acquisition. Individual components of effort (quantity of problems attempted, frequency of practice sessions, and quality of practice) are examined, with quantity being significantly positively related to performance, as is quality when the user is accountable to an external authority for that quality.

In light of advances in the theory of cognition (Anderson, 1996, 2000; Anderson & Fincham, 1994; Anderson & Lebiere, 1998) and research on learning from worked examples (Atkinson et al., 2000; Cooper & Sweller, 1987; Sweller & Cooper, 1985), this study extends earlier research findings that auditors need practice and certain kinds of feedback to acquire procedural knowledge to identify causes of variations between expected and actual financial ratios. We test an alternative form of instruction: worked examples. As predicted by Anderson's ACT-R 4.0 theory, the results indicate individuals’ pre-test declarative knowledge interacts significantly with learning method (with or without examples) on procedural knowledge acquisition. In contrast to prior findings, this study shows that improvements in auditing procedural knowledge can be achieved by passive instruction in worked examples, a potentially more efficient (cost-effective) method than practice and feedback for auditor training.

Considerable progress has been made over the past 20 years toward the construction of a global stress paradigm for accountants in the workplace. Over this time period, a number of antecedents and consequences of personal and organizational stress have been identified and empirically verified. These efforts have provided the foundation for future investigations, which will likely provide additional guidance to those seeking to implement strategies aimed at enhancing individual well-being and organizational efficiency. This chapter synthesizes the findings of these studies to construct a model of the stress dynamic among accountants aimed at guiding future efforts designed to refine our understanding of this critical phenomenon.

This study relies on the theory of planned behavior (Ajzen, 1985) to examine the antecedents of regular exercise in the audit profession; in addition, the research model tested herein includes two key consequences of exercise: physical healthiness and subjective vitality (one dimension of psychological healthiness). A total of 490 auditors (154 from a large regional CPA firm and 336 from a Big-4 CPA firm) participated in the survey. The results indicate that the antecedents of exercise, as articulated by the theory of planned behavior (attitudes, social norms, and perceived behavioral control), are significantly and positively related to actual exercise behavior. As a consequence of exercising, the auditors indicated improved physical and psychological healthiness. From a theoretical perspective, this is the first study to our knowledge to test both antecedents and consequences of exercise in a single model. Practically, the results suggest that CPA firms should create a culture where engaging in regular exercise is expected, accepted, and encouraged; additionally, firms should ensure that auditors have the opportunity and means to exercise on a regular basis, particularly when they are on the road working at client sites. Rising health care costs are a concern for all employers and employees. A greater understanding of how to improve the physical and psychological healthiness of employees will benefit individuals, organizations, and societies.

This study examines perceptions of auditor independence (AI) and financial reporting quality (FRQ) when former auditors are hired by public companies into accounting oversight positions under differing strengths of corporate governance. Although the Sarbanes–Oxley (SOX) mandate of a one-year cooling-off period for the hiring of former audit engagement team members into accounting oversight positions (e.g., chief financial officer) may enhance perceptions of AI, it potentially sacrifices FRQ by restricting the hiring of candidates most familiar with a particular company's industry, risks, and controls. The results of this experiment suggest when a company (i) has strong corporate governance and (ii) hires an audit engagement team member without a one-year cooling-off period, stakeholders perceive financial statement quality to be highest as compared to all other experimental conditions. Interestingly, we also find hiring a former auditor who has not cooled-off one-year results in roughly the same perception of AI as hiring an auditor observing the one-year cooling-off requirement. Collectively, results suggest stakeholders may not perceive a benefit from the cooling-off requirement as independence is not viewed as enhanced and FRQ is viewed as diminished. Requiring disclosure of auditor alumnus hires, in lieu of a mandated cooling-off period, coupled with external measures of companies’ strength of corporate governance may be sufficient to protect AI and FRQ.

This study provides experimental evidence on whether and how management's use of self-promotion, as a type of proactive impression management strategies in its disclosures, influences nonprofessional investors’ judgments and decisions. The results show that management's use of self-promotion influences nonprofessional investors so that investors (1) expect management's future performance to be better and (2) are likely to invest more in the company. These positive effects are more prominent when management's credibility is perceived to be high than when it is low. The findings of this study provide implications for both practice and research.

Cover of Advances in Accounting Behavioral Research
DOI
10.1108/S1475-1488(2010)13
Publication date
2010-07-08
Book series
Advances in Accounting Behavioural Research
Editor
Series copyright holder
Emerald Publishing Limited
ISBN
978-0-85724-137-5
eISBN
978-0-85724-138-2
Book series ISSN
1475-1488