The Business of Choice: How Human Instinct Influences Everyone’s Decisions
Subject:
Synopsis
Table of contents
(20 chapters)Prelims
Pages i-xxiii
Content available
Part I The Business, Science, and Nature of Choice
Part II Getting Practical Today
Getting Familiar
Pages 51-63
Loss and Ownership
Pages 101-122
Make It Easy – For the Mind and the Body
Pages 135-150
Never Be Above Comparison
Pages 151-165
If Content is King, Context is Queen
Pages 167-188
Same and Different; Nature and Nurture
Pages 189-209
The Power of Affirmation and Sparking Joy
Pages 211-218
Part III Looking Forward
Think Differently about Market Research
Pages 221-243
Think Differently about How You Work
Pages 245-255
Conclusion
Pages 273-275
Index
Pages 277-282
Content available
- DOI
- 10.1108/9781839820700
- Publication date
- 2020-09-28
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- ISBN
- 978-1-83982-071-7
- eISBN
- 978-1-83982-070-0