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The Business of Choice: How Human Instinct Influences Everyone’s Decisions

Cover of The Business of Choice: How Human Instinct Influences Everyone’s Decisions
Subject:

Synopsis

Table of contents

(20 chapters)

Prelims

Pages i-xxiii
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Part I The Business, Science, and Nature of Choice

The Business of Choice

Pages 03-13
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The Ever-Advancing Science of Choice

Pages 15-27
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The Natural History of Choice

Pages 29-40
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Part II Getting Practical Today

Shortcuts versus Analysis –Ignoring is Decisional Bliss

Pages 43-50
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Getting Familiar

Pages 51-63
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Thanks for Sharing (Whether You Meant to or Not)

Pages 65-84
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Now, and the Future – Different Places with Different Rules

Pages 85-99
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Loss and Ownership

Pages 101-122
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Make People Feel Smart, Attractive – or Even Lucky

Pages 123-133
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Make It Easy – For the Mind and the Body

Pages 135-150
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Never Be Above Comparison

Pages 151-165
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If Content is King, Context is Queen

Pages 167-188
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Same and Different; Nature and Nurture

Pages 189-209
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The Power of Affirmation and Sparking Joy

Pages 211-218
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Part III Looking Forward

Think Differently about Market Research

Pages 221-243
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Think Differently about How You Work

Pages 245-255
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Choosing without Choosing – Artificial Intelligence and Choice

Pages 257-272
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Conclusion

Pages 273-275
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Index

Pages 277-282
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Cover of The Business of Choice: How Human Instinct Influences Everyone’s Decisions
DOI
10.1108/9781839820700
Publication date
2020-09-28
Author
ISBN
978-1-83982-071-7
eISBN
978-1-83982-070-0
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