Marketing in Customer Technology Environments
Prospective Customers and Magical Worlds
Synopsis
Table of contents
(11 chapters)Prelims
Pages i-xiii
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Free Access
Introduction
Pages 1-16
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Wonderment and Magic
Pages 49-77
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Virtual Reality (VR)
Pages 79-96
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Augmented Reality
Pages 97-140
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Mixed Reality
Pages 141-159
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Internet of Everything (IoE)
Pages 161-208
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Enabling Technologies
Pages 209-248
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Index
Pages 253-256
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- DOI
- 10.1108/9781839096006
- Publication date
- 2020-04-16
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- ISBN
- 978-1-83909-601-3