Marketing in Customer Technology Environments
Prospective Customers and Magical Worlds
Subject:
Synopsis
Table of contents
(11 chapters)Prelims
Pages i-xiii
Content available
Introduction
Pages 1-16
Wonderment and Magic
Pages 49-77
Virtual Reality (VR)
Pages 79-96
Augmented Reality
Pages 97-140
Mixed Reality
Pages 141-159
Internet of Everything (IoE)
Pages 161-208
Enabling Technologies
Pages 209-248
Index
Pages 253-256
Content available
- DOI
- 10.1108/9781839096006
- Publication date
- 2020-04-16
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- ISBN
- 978-1-83909-601-3
- eISBN
- 978-1-83909-600-6