Marketing in Customer Technology Environments

Cover of Marketing in Customer Technology Environments

Prospective Customers and Magical Worlds

Synopsis

Table of contents

(11 chapters)

Prelims

Pages i-xiii
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Free Access

Introduction

Pages 1-16
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Content available
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Augmented Reality

Pages 97-140
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Mixed Reality

Pages 141-159
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Content available
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Index

Pages 253-256
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Cover of Marketing in Customer Technology Environments
DOI
10.1108/9781839096006
Publication date
2020-04-16
Author
ISBN
978-1-83909-601-3