Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

Prelims

Pages i-xv

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An Introduction to Social Media

Pages 1-8

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Social Media as Communication Channels

Pages 9-15

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Inbound Marketing and Analytics

Pages 17-28

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Engagement Levels in Social Media

Pages 29-43

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Influencer Marketing

Pages 45-53

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Cultures and its Impact on Social Media Usage

Pages 55-74

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Cross-Cultural Social Media Marketing Strategy

Pages 75-95

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The Role of Technology in Social Media

Pages 97-107

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Cross-cultural Social Media Marketing Planning Worksheet.

Pages 109-116

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Content Calendar

Pages 117-122

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References

Pages 123-134

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Epilogue

Pages 135-135

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Index

Pages 137-142

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