Data-driven Marketing Content
A Practical Guide
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Publication Date:
2019-06-19Author:
Chapters:
- Prelims
- Chapter 1 Introducing Data-driven Content
- Chapter 2 Understanding the Data Ecosystem
- Chapter 3 Data Collection and Management
- Chapter 4 Transforming Data into Content
- Chapter 5 Understanding Why Your Content Isn’t Working
- Chapter 6 Creating Content for Marketing Channels
- Chapter 7 Overcoming Content Barriers
- Chapter 8 Making Your Content Work Harder
- Chapter 9 Evaluating Content Success
- Chapter 10 The Future of Data-driven Content
- References
- Index
