Data-driven Marketing Content
A Practical Guide
Synopsis
Table of contents
(13 chapters)Prelims
Pages i-xvii
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Introducing Data-driven Content
Pages 1-10
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Understanding the Data Ecosystem
Pages 11-21
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Data Collection and Management
Pages 23-49
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Transforming Data into Content
Pages 51-65
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Understanding Why Your Content Isn’t Working
Pages 67-79
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Creating Content for Marketing Channels
Pages 81-100
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Overcoming Content Barriers
Pages 101-118
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Making Your Content Work Harder
Pages 119-132
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Evaluating Content Success
Pages 133-148
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The Future of Data-driven Content
Pages 149-164
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References
Pages 165-167
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Index
Pages 169-172
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- DOI
- 10.1108/9781789738179
- Publication date
- 2019-06-19
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- ISBN
- 978-1-78973-818-6