Data-driven Marketing Content
A Practical Guide
Subject:
Synopsis
Table of contents
(13 chapters)Prelims
Pages i-xvii
Content available
Understanding the Data Ecosystem
Pages 11-21
Data Collection and Management
Pages 23-49
Transforming Data into Content
Pages 51-65
Overcoming Content Barriers
Pages 101-118
Making Your Content Work Harder
Pages 119-132
Evaluating Content Success
Pages 133-148
The Future of Data-driven Content
Pages 149-164
References
Pages 165-167
Content available
Index
Pages 169-172
Content available
- DOI
- 10.1108/9781789738179
- Publication date
- 2019-06-19
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- ISBN
- 978-1-78973-818-6
- eISBN
- 978-1-78973-817-9