The Technology Takers

Leading Change in the Digital Era

Digital-era technologies lead organizations to become technology takers, the equivalent of economic “price takers.” To be a technology taker is to assent to the behavior transforming benefits of modern technologies. This playbook offers technology takers tactics to manage change, create value, and exploit the digital era’s strategic opportunities.

Publication Date:



  • Jens P. Flanding, Ph.D.
  • Genevieve M. Grabman, J.D.
  • Sheila Q. Cox, MBA