Green Behavior and Corporate Social Responsibility in Asia

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

Publication Date:

2019-05-30

Editors:

  • Farzana Quoquab
  • Jihad Mohammad