Emotional Appeals in Advertising Banking Services

Cover of Emotional Appeals in Advertising Banking Services
Subject:

Synopsis

Table of contents

(11 chapters)

Prelims

Pages i-vii
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Introduction

Pages 1-6
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The Way Forward

Pages 77-83
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Conclusion

Pages 85-89
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References

Pages 91-106
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Index

Pages 107-112
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Cover of Emotional Appeals in Advertising Banking Services
DOI
10.1108/9781787562998
Publication date
2018-05-01
Author
ISBN
978-1-78756-302-5
eISBN
978-1-78756-299-8