Emotional Appeals in Advertising Banking Services

Cover of Emotional Appeals in Advertising Banking Services
Subject:

Synopsis

Table of contents

(11 chapters)

Prelims

Pages i-vii
Content available

References

Pages 91-106
Content available

Index

Pages 107-112
Content available
Cover of Emotional Appeals in Advertising Banking Services
DOI
10.1108/9781787562998
Publication date
2018-05-01
Author
ISBN
978-1-78756-302-5
eISBN
978-1-78756-299-8