Smash

Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

Publication Date:

2018-02-05

Authors:

  • Suvi Nenonen
  • Kaj Storbacka