Smash
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Subject:
Synopsis
Table of contents
(10 chapters)Prelims
Pages i-xviii
Content available
Frame Your Market
Pages 49-90
Shape Your Market
Pages 91-144
Learn Shaping Principles and Plays
Pages 145-197
Leadership for Market Shapers
Pages 199-247
Notes
Pages 249-279
Content available
References
Pages 281-299
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About the Authors
Pages 301-302
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Index
Pages 303-312
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- DOI
- 10.1108/9781787437975
- Publication date
- 2018-02-05
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- ISBN
- 978-1-78743-798-2
- eISBN
- 978-1-78743-797-5