Smash
Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Synopsis
Table of contents
(10 chapters)Prelims
Pages i-xviii
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Your Strategy Playbook Has Expired
Pages 1-47
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Frame Your Market
Pages 49-90
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Shape Your Market
Pages 91-144
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Learn Shaping Principles and Plays
Pages 145-197
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Leadership for Market Shapers
Pages 199-247
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Notes
Pages 249-279
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References
Pages 281-299
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About the Authors
Pages 301-302
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Index
Pages 303-312
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- DOI
- 10.1108/9781787437975
- Publication date
- 2018-02-05
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- ISBN
- 978-1-78743-798-2