The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality

Editor:

• Marios Sotiriadis

Chapters:

• Prelims

Part I Tourism: A Consumer-Driven Business Field

• Chapter 1 Entrepreneurship and Entrepreneurs in Tourism
• Chapter 2 Framework for Tourism Industries: Tourism System and Tourism Value Chain

Part II Tourism Business Environment

• Chapter 3 Features of Tourism-Related Businesses and Trends in Tourism and Travel Markets
• Chapter 4 Strategic Analysis and Competition Analysis
• Chapter 5 Innovation, Creativity and Tourism

Part III Planning the Tourism Business Venture

• Chapter 6 The Entrepreneurial Process and Legal Issues
• Chapter 7 Feasibility Analysis and Study
• Chapter 8 Collaborative Forms and Strategies for Business Venturing in Tourism Industries

Part IV Managing the Tourism Business

• Chapter 9 Management and Business Plan
• Chapter 10 Managing Financial Matters
• Chapter 11 Providing Service Quality and Customer Care in Tourism Businesses
• Chapter 12 Monitoring and Assessing Business Performance in Tourism: The Case of Hospitality Business
• Chapter 13 Risk Management in Tourism Ventures
• Chapter 14 Taking the Exit Route: Reasons, Methods and a Plan

Part V Marketing the Tourism Business Offering

• Chapter 15 Marketing of Tourism Services/Experiences
• Chapter 16 Digital Tools: Their Value and Use for Marketing Purposes
• Chapter 17 Designing and Implementing a Marketing Plan
• Chapter 18 Designing and Creating Tourism Experiences: Adding Value for Tourists

Part VI Specific Topics of Entrepreneurship in Tourism

• Chapter 19 Crowdsourcing for Tourism Ventures
• Chapter 20 Social Entrepreneurship in Tourism: Business Opportunities in the Context of Developing Country
• Chapter 21 Green Entrepreneurship in Tourism
• Chapter 22 Contribution of Creative Tourism to Entrepreneurship
• Chapter 23 Sharing Economy and Entrepreneurship in Tourism
• About the Authors
• Index