Mastering Business for Strategic Communicators

Cover of Mastering Business for Strategic Communicators

Insights and Advice from the C-suite of Leading Brands

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Synopsis

Table of contents

(28 chapters)

Prelims

Pages i-xxix
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Part I Introduction

Part II Communications, Business Acumen, and the C-Suite

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Part III Finance and Investor Relations

Part IV Human Resources and Employee Engagement

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Part VI Marketing, Brand, and Data Analytics

Part VII Social Responsibility and Transparency

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Part VIII Communication and Corporate Transformations

Part IX Summing Up

About the Authors

Pages 219-232
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Glossary

Pages 247-282
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Index

Pages 283-288
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Cover of Mastering Business for Strategic Communicators
DOI
10.1108/9781787145030
Publication date
2017-10-19
Editors
ISBN
978-1-78714-503-0
eISBN
978-1-78714-503-0