Mastering Business for Strategic Communicators

Insights and Advice from the C-suite of Leading Brands

Collectively, this book provides readers with a rare view of the leadership roles played by top strategic communicators inside some of the most well-known brands and organizations.

Publication Date:

2017-10-19

Editors:

  • Matthew W. Ragas
  • Ron Culp

Chapters:

Part I Introduction Part II Communications, Business Acumen, and the C-Suite Part III Finance and Investor Relations Part IV Human Resources and Employee Engagement Part V Corporate Strategy, Innovation, and Legal Part VI Marketing, Brand, and Data Analytics Part VII Social Responsibility and Transparency Part VIII Communication and Corporate Transformations Part IX Summing Up