The Executive’s Guide to 21st Century Corporate Citizenship
How Your Company Can Win the Battle for Reputation and Impact
Synopsis
Table of contents
(15 chapters)Prelims
Pages i-xlii
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Section 1 Laying the Foundation and Giving Your Team the Right Tools
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Creating Advantage in Your Marketplace
Pages 17-28
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Of the People, for the People, by the People
Pages 29-44
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Section 2 Getting Results Across Your Business
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Creating a More Sustainable Operation
Pages 89-106
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Defining Your Corporate Giving Program
Pages 107-124
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Section 3 Pulling it All Together
Getting Your Message Across
Pages 127-138
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Building on Your Success
Pages 139-149
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List of Key Terms
Pages 151-152
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Corporate Citizenship Glossary
Pages 153-161
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References
Pages 163-166
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Index
Pages 167-171
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- DOI
- 10.1108/9781786356772
- Publication date
- 2017-08-14
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- ISBN
- 978-1-78635-677-2