Marconomics
Defining Economics through Social Science and Consumer Behavior
Synopsis
Table of contents
(28 chapters)Prelims
Pages i-xvii
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Origin of the Economic Belief System
Pages 23-39
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The View of Notables: Questioning the Creed
Pages 41-54
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Works of Dissent
Pages 55-69
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The Emergence of Behavioral Economics
Pages 111-130
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Shifting Toward Economic Reality in the Marketplace
Pages 131-143
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The Role of Buyer Behavior and Economics
Pages 145-159
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Introduction to Marconomics
Page 161
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Major Variables of Economic Performance
Pages 163-179
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Scientific Evidence from the Market Place
Pages 181-196
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The Economy in Four Dimensions
Pages 197-212
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Building Marconomic Models – Society
Page 213
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The Entrepreneurial Economy
Pages 215-232
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The Managed Economy
Pages 233-249
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The Mass Market Economy
Pages 251-264
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Advancing the Future
Page 265
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Marconomics: Future Direction for Research
Pages 267-284
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Revising Priorities
Pages 285-302
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Toward a Creative Economy
Pages 303-323
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Appendix A: List of Cognitive Biases
Pages 325-336
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References
Pages 353-373
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Index
Pages 375-384
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- DOI
- 10.1108/9781786355652
- Publication date
- 2016-12-28
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- ISBN
- 978-1-78635-565-2