Marconomics
Defining Economics through Social Science and Consumer Behavior
Subject:
Synopsis
Table of contents
(28 chapters)Prelims
Pages i-xvii
Content available
Works of Dissent
Pages 55-69
The Emergence of Behavioral Economics
Pages 111-130
The Role of Buyer Behavior and Economics
Pages 145-159
Major Variables of Economic Performance
Pages 163-179
Scientific Evidence from the Market Place
Pages 181-196
The Economy in Four Dimensions
Pages 197-212
The Entrepreneurial Economy
Pages 215-232
The Managed Economy
Pages 233-249
The Mass Market Economy
Pages 251-264
Advancing the Future
Page 265
Revising Priorities
Pages 285-302
Toward a Creative Economy
Pages 303-323
Appendix A: List of Cognitive Biases
Pages 325-336
Content available
Appendix B: The Argument for a New Program in Marconomics and Entrepreneurial Economics
Pages 337-351
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References
Pages 353-373
Content available
Index
Pages 375-384
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- DOI
- 10.1108/9781786355652
- Publication date
- 2016-12-28
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- ISBN
- 978-1-78635-566-9
- eISBN
- 978-1-78635-565-2