Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Publication Date:

2016-10-18

Editors:

  • Charles Mcintyre
  • T. C. Melewar
  • Charles Dennis