Multi-Channel Marketing, Branding and Retail Design

Cover of Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

Subject:

Synopsis

Table of contents

(12 chapters)

Prelims

Pages i-xiii
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Part I The Design Process – Branding, Marketing and Customer Experience in a Multi-Channel World

Part II Structural Experience in Retail Design and Brand Marketing — Real World and Beyond

About the Authors

Pages 247-252
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Index

Pages 253-259
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Cover of Multi-Channel Marketing, Branding and Retail Design
DOI
10.1108/9781786354556
Publication date
2016-10-18
Editors
ISBN
978-1-78635-456-3
eISBN
978-1-78635-455-6