Product and Market Development for Subsistence Marketplaces: Volume 20
Publication Date:
Book Series:
AIMNEWEditors:
- José Antonio Rosa
- Madhubalan Viswanathan
Chapters:
- Foreword
- List of Contributors
- Acknowledgments
- Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers
- Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India
- A Family Systems Interpretation of how Subsistence Consumers Manage: The Case of South Africa
- Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications
- Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research
- Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti
- Participatory Research Methods for Subsistence Consumers
- Microcredit through the Feminist Lens: Toward a More Equitable Approach to Social Entrepreneurship
- Marketing in Subsistence Markets: Innovation through Decentralization and Externalization
- Market orientation and performance in low-income countries: The case of Zimbabwean retailers
- Unilever's Business in India's Subsistence Economies
- Toward More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies
- Consumption and Environmental Degradation: A Long-Term View
- Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru, and Guatemala