International Marketing Research

Chapters:

• List of Contributors
• List of Reviewers
• Preface
• International Marketing Research: Opportunities and Challenges in the 21st Century
• Different Types of Exporting SMEs: Similarities and Differences in Export Performance
• Niche Strategy and Export Performance
• Factors Affecting the Timing of the Export Development Process in Spanish Manufacturing Firms
• The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers
• The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms
• Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process
• Managing International Market Entry Strategy: The Case of Retailing Firms
• Extending and Comparing Cavusgil's Overall Market Opportunity Indexes
• City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context
• How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups
• Small Manufacturing Firms’ Involvement in International E-business Activities
• Are Internet Firms Global?
• How do the Internet and Internationalization Affect the Buying Center?
• Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets
• How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors