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International Marketing Research: Volume 17

Publication Date:

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AIM

Chapters:

  • List of Contributors
  • List of Reviewers
  • Preface
  • International Marketing Research: Opportunities and Challenges in the 21st Century
  • Different Types of Exporting SMEs: Similarities and Differences in Export Performance
  • Niche Strategy and Export Performance
  • Factors Affecting the Timing of the Export Development Process in Spanish Manufacturing Firms
  • The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers
  • The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms
  • Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process
  • Managing International Market Entry Strategy: The Case of Retailing Firms
  • Extending and Comparing Cavusgil's Overall Market Opportunity Indexes
  • City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context
  • How do Business Groups Function and Evolve in Emerging Markets? The Case of Turkish Business Groups
  • Small Manufacturing Firms’ Involvement in International E-business Activities
  • Are Internet Firms Global?
  • How do the Internet and Internationalization Affect the Buying Center?
  • Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets
  • How Advanced are Websites of SME Exporters? An Investigation into Drivers and Inhibitors
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