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Research in Consumer Behavior: Volume 10

Publication Date:

Book Series:

RCB

Editor:

  • Russell W. Belk

Chapters:

  • List of Contributors
  • Acculturation of Hispanic College Students
  • Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective
  • Inscribing the Personal Myth: The Role of Tattoos in Identification
  • Consumer Socialization Revisited
  • Metaphors of Self and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong
  • Exploring How Role-Identity Development Stage Moderates Person–Possession Relations
  • The Role of Attribute Order and Number Effects in Consumers’ Multiattribute Preferential Decisions
  • An Experimental Study of the Accuracy of Consumers’ Self-Reports of Their Information Acquisition Processes
  • On the Symbolic Meanings of Souvenirs for Children
  • Consumption and the Meaning of Life
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