This article questions whether traditional management approaches will be sufficient to deliver change when it comes to implementing personalisation, and outlines an alternative approach based on collaborative working in ‘communities of practice’.
Cornes, M. (2011), "The Challenge of Managing Change: What Can we do Differently to Ensure Personalisation?", Journal of Integrated Care, Vol. 19 No. 2, pp. 22-29. https://doi.org/10.5042/jic.2011.0157Download as .RIS
Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited