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The Role of Qualitative Research in a Mixed Methods Study ‐ Assessing the e‐Business Enabled Transformation in a Strategic Business Unit

Ozlem Bak (University of Brighton)

Qualitative Research Journal

ISSN: 1443-9883

Article publication date: 3 August 2011

Abstract

This article describes the use of mixed methods in the context of e‐business enabled organisational transformation in a strategic business unit of a multinational corporation. It includes a theoretical reasoning as to why mixed methods were used and a description of the role of qualitative research in this research agenda. The article begins by examining the research paradigm, leading to the use of mixed methods and the design process of the actual mixed methods. In giving a roadmap in a contextual setting, the article addresses the need for including studies from the initial conceptual development to its application.

Keywords

Citation

Bak, O. (2011), "The Role of Qualitative Research in a Mixed Methods Study ‐ Assessing the e‐Business Enabled Transformation in a Strategic Business Unit", Qualitative Research Journal, Vol. 11 No. 2, pp. 76-84. https://doi.org/10.3316/QRJ1102076

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited