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From Autoethnography to the Quotidian Ethnographer ‐ Analysing Organisations as Hypertexts

Gabriela Coronado (University of Western Sydney)

Qualitative Research Journal

ISSN: 1443-9883

Article publication date: 6 April 2009

323

Abstract

This paper is the result of a reflection on my personal experience while researching the politics of culture and identity in intercultural collaborations in Mexico. It deals with how autoethnography transformed my relationship with the way of doing research and particularly how a dream at the beginning of my ethnographic research changed my assumptions of my role as interpreter. Using the analysis of the dream as a guide for understanding the dynamics of intercultural organisations in Mexico, I conceptualised organisations as open systems whose meanings are organised and interlinked, forming hypertexts. I considered participants in those organisations, and myself, as quotidian ethnographers, able to create meanings and make sense of them for action. In that light, I listened to the stories from some organisations and ‘read’ their meanings by following the links between multiple representations, in different kinds of cultural narratives emerging from anywhere and manifested in any medium.

Keywords

Citation

Coronado, G. (2009), "From Autoethnography to the Quotidian Ethnographer ‐ Analysing Organisations as Hypertexts", Qualitative Research Journal, Vol. 9 No. 1, pp. 3-17. https://doi.org/10.3316/QRJ0901003

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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