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The Influence of Culture on Negotiati on Styles of Brazilian Executives

Management Research

ISSN: 1536-5433

Article publication date: 1 July 2008



Culture profoundly influences how people think, communicate, and behave. Successful cross‐cultural negotiations require an understanding of the negotiation style of those on the other side of the table, and the acceptance and respect of their cultural beliefs and norms. The focus of this paper is to identify the styles of negotiation that tend to be adopted by Brazilian negotiators. Participants were 683 experienced negotiators from 22 Brazilian states. The Brazilian style of negotiation is described based on seven culturally sensitive dimensions that are present in negotiations: the nature of the activity, the role of the individual, uncertainty and time, communication, trust, protocol, and outcomes.



Sobral, F., Carvalhal, E. and Almeida, F. (2008), "The Influence of Culture on Negotiati on Styles of Brazilian Executives", Management Research, Vol. 6 No. 2, pp. 107-119.



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Copyright © 2008, Emerald Group Publishing Limited

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