In any business process a firm begins with a concept or model of how it hopes to accomplish its goals to provide value to customers and participate in market successfully. This model forms the basis of how the business is structured and organized, how it operates in the marketplace and its scope and limitations. In this article, we present the proposition that innovation, typically an unstructured initiative or task, requires its own model, and has a number of defined attributes. A successful innovation capability is based on defining these attributes and aligning them to the strategic goals of the organization and the intent or purpose of the innovation effort.
Emerald Group Publishing Limited