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How to Become an Innovative Company: A Case Study

1 Keiser University, Florida, United States

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 30 September 2014



A case study of a large food and beverage corporation is presented to show why and how this company changed from very conservative to very innovative. As a result of the study a company innovation development model is suggested, based on resources and capabilities to change and innovate, market orientation, leadership, free exchange of ideas, a climate favorable to change and innovation, and research and development projects.



Silva, A. (2014), "How to Become an Innovative Company: A Case Study", International Journal of Innovation Science, Vol. 6 No. 3, pp. 177-182.



Emerald Group Publishing Limited

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