How to Become an Innovative Company: A Case Study
International Journal of Innovation Science
ISSN: 1757-2223
Article publication date: 30 September 2014
Abstract
A case study of a large food and beverage corporation is presented to show why and how this company changed from very conservative to very innovative. As a result of the study a company innovation development model is suggested, based on resources and capabilities to change and innovate, market orientation, leadership, free exchange of ideas, a climate favorable to change and innovation, and research and development projects.
Keywords
Citation
Silva, A. (2014), "How to Become an Innovative Company: A Case Study", International Journal of Innovation Science, Vol. 6 No. 3, pp. 177-182. https://doi.org/10.1260/1757-2223.6.3.177
Publisher
:Emerald Group Publishing Limited