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I-TRIZ: Anyone Can Innovate on Demand

1 University of South Carolina Upstate, 800 University Way, Spartanburg, SC 29303

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 29 June 2011



Would it be nice to have Yoshiro Nakamatsu, the world record holder for the most number of patents, consult with you on your next project? Would it be wonderful to bring Thomas Edison in anytime you needed some innovative insight for a day? What if you could consult with Nikola Tesla when faced with your next critical problem? How much better could you solve problems if you could bring the collective innovative force of the entire human race to bear on your next project? This is the promise of I-TRIZ. I-TRIZ is the modern extension, and ongoing development of TRIZ begun some 65 years ago. ITRIZ represents the distillation of human innovative thought down to a set of principles, tools, and methodologies that can be taught to anyone making it possible for anyone to innovate on demand. TRIZ, I-TRIZ, and new educational initiatives are described as well as potential long-term implications of everyone having the ability to innovate on demand.


Fulbright, R. (2011), "I-TRIZ: Anyone Can Innovate on Demand", International Journal of Innovation Science, Vol. 3 No. 2, pp. 41-54.



Emerald Group Publishing Limited

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