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Business Model Innovation The Strategy of Business Breakthroughs

1 Co-Founder, InnovationLabs LLC
2 Ackoff Center for the Advancement of Systems Approaches (A-CASA), The University of Pennsylvania
3 Economic Opportunities Program, Aspen Institute

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 16 February 2010



While a commonly-held mental image suggests that big corporations live very long lives, the reverse is actually true quite often, and the lifespan of companies is decreasing as the rate of change increases. The situation of accelerating change places ever greater challenges before each and every company, and while innovation is obviously a response to this dilemma, it turns out that not all types of innovation are equally valuable. Business model innovation, the subject of this paper, has proven to a tremendous source of competitive advantage. This paper examines many dimensions of business model innovation, focusing particularly on the relationship between a company and its customers, and the methods that companies use to grasp the bigger picture, or whole system perspective, that enables them to understand how their enterprise relates to the larger industry and broader economy in which it operates.


Morris, L. (2010), "Business Model Innovation The Strategy of Business Breakthroughs", International Journal of Innovation Science, Vol. 1 No. 4, pp. 191-204.



Emerald Group Publishing Limited

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