Innovation Strategies for Addressing Today's Healthcare Challenges

Abstract

Partnerships between public health organizations and private corporations may be best positioned to address many of the major healthcare challenges currently facing nations across the globe. Strategically chosen partners can collaborate and share resources to develop and successfully implement valuable solutions to achieve common goals. The key is using innovation methods to effectively leverage the best resources provided by each partner. The authors explain the value of public-private partnerships while also providing insight into how specific tactics from projects undertaken by their international communications firm, Fleishman-Hillard, assisted partnerships in their efforts to develop innovative solutions to address healthcare challenges.

Citation

Thomas, K. and Wolf, M. (2010), "Innovation Strategies for Addressing Today's Healthcare Challenges", International Journal of Innovation Science, Vol. 1 No. 4, pp. 179-190. https://doi.org/10.1260/1757-2223.1.4.179