TY - JOUR AB - In China, the clothing industry, featured by labor-intensive operation and low added value, is facing a major challenge, namely how to change the pattern of China's clothing industry by means of technology, innovation, originality and so on, and mitigate inventory pressure. The Red Collar Group presented in this case not only realizes zero inventory, but also achieves a year-on-year growth of more than 150% of annual sales in 2015. All of this can be attributed to the Internet zero inventory and customization model which took 10 years to build up: Using new information technology, collect personalized and fragmented customer needs, and design a production module involving business process reengineering and IT/IS integration… VL - IS - SN - 2632-7635 DO - 10.12156/FUDAN.CASE201600802 UR - https://doi.org/10.12156/FUDAN.CASE201600802 AU - Youwei Wang PY - 2016 Y1 - 2016/01/01 TI - Red Collar's Mass Customization Suits1 T2 - Management School, Fudan University PB - Management School, Fudan University SP - 1 EP - 12 Y2 - 2024/05/11 ER -