TY  - JOUR
AB  - 
VL  - 9
IS  - 2
SN  - 1747-3616
DO  - 10.1108/yc.2008.32109bab.002
UR  - https://doi.org/10.1108/yc.2008.32109bab.002
AU  - Bachmann Erich
PY  - 2008
Y1  - 2008/01/01
TI  - Advertising: getting it right for Kiwi kids
T2  - Young Consumers
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/24
ER  -