Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude

Abstract

Purpose

This paper aims to investigate the effect of excessive use of social networking sites on online compulsive buying, and whether this effect is mediated by the dimensions of money attitude (i.e. power-prestige, distrust and anxiety) in young Malaysian adults.

Design/methodology/approach

A correlational cross-sectional, questionnaire-based design was adopted. A total of 1,155 university students completed an online survey. A parallel multiple mediator model was then developed and tested using covariance-based structural equation modeling.

Findings

Excessive use of social media had a positive effect on money attitude dimensions and online compulsive buying. Also, power-prestige and anxiety dimensions of money attitude mediated the positive effect of excessive use of social networking sites on online compulsive buying.

Practical implications

Several implications for the parents of young adults, institutions of higher learning as well as banks that provide services to these youths have been suggested.

Originality/value

Little is known about the effect of excessive use of social media on compulsive online buying and the mechanisms behind it. This study contributes to the literature by testing the mediating role of money attitude in the effect of use of social networking sites on online compulsive buying.

Citation

Pahlevan Sharif, S. and Yeoh, K.K. (2018), "Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude", Young Consumers, Vol. 19 No. 3, pp. 310-327. https://doi.org/10.1108/YC-10-2017-00743