Citation
(2003), "Why didn't I think of that?", Work Study, Vol. 52 No. 6. https://doi.org/10.1108/ws.2003.07952faa.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Why didn't I think of that?
The dotcom boom went bust. we all know that. However, some folk have built successful – profitable – enterprises on the Web. One such in the UK offers "sweets (candies) of yesteryear" simultaneously offering:
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a product that works well on the Web (small, easily-deliverable);
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a small risk to consumers afraid of their first Web transaction; and
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instant nostalgia.
Good ideas work in bad times!