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Subscribing

Work Study

ISSN: 0043-8022

Publication date: 1 September 2003

Article view Figure view Cited (14) cite article

Abstract

Citation

(2003), "Subscribing", Work Study, Vol. 52 No. 5. https://doi.org/10.1108/ws.2003.07952eaa.007

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2003, MCB UP Limited


Subscribing

I recently responded to a promotional leaflet offering a chance to subscribe to a major daily newspaper. The attraction was that the subscription price is about one third of the daily cover price. Since, I already read (and buy!) this newspaper every day, this was an excellent offer for me – but not perhaps to the newspaper who presumably receives less money from my readership. I do not profess to understand "marketing", but no doubt the marketing executive behind this programme will consider it to have been a major success.

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