(S)mart data

Citation

(2003), "(S)mart data", Work Study, Vol. 52 No. 4. https://doi.org/10.1108/ws.2003.07952dad.001

(S)mart data

(S)mart data

Signalling a trend in business intelligence, Teradata, a division of NCR Corporation, has announced the success of its Data-Mart Consolidation Program, with its customers consolidating more than 400 disparate Oracle, IBM DB2 and Informix data marts into Teradata enterprise data warehouses. Data marts are analytical systems designed to address limited business needs, but they do not provide an integrated view of enterprise information. "The rapid acceptance of data-mart consolidation is a direct result of corporate initiatives to boost operational efficiency and cost savings. We are definitely seeing a trend as companies are realising unexpected successes when they move away from data marts that cost them money to the Teradata data warehouse that makes them money", said Vickie Farrell, vice-president of Teradata warehouse marketing. With an individual data mart costing an average of $1.5 million to $2 million annually to support and maintain, companies are realising net gains of several million dollars per year through consolidation initiatives and applying the savings towards innovative analytical goals. Data-mart consolidation enables companies to eliminate redundant costs while gaining economies of scale on their business intelligence investments.